About us

Welcome to Lulu & Evie Jewelry

Lulu & Evie Jewelry is a small, woman-founded and led jewelry brand based in sunny San Diego, California. The brand takes its name from the founder Lulu and her daughter Evie — a reflection of love, strength, and the beauty of connection between generations.

Whether jewelry to you is meant for everyday wear, your most special occasions — or maybe both — our pieces are designed to confidently fit the moment. We believe that each moment is yours: you decide what matters to you and what’s worth celebrating. Sometimes, no reason at all is the best reason of all.

Our Designs

We create beautiful jewelry — a cut above the rest in both quality and selection — that makes you feel confident, radiant, and effortlessly yourself.

We love thoughtful design, timeless details, and enduring style built to last. Every piece goes through careful (and joyful!) consideration before it makes it to our site. If it doesn’t move us, we don’t make it — that’s how we know it’s something special.

A big focus for us is versatility: pieces that become staples in your wardrobe and can be styled again and again. When you’re wearing your “special occasion” earrings to a weekend lunch, we know we’ve created something that truly feels like you — and that makes us proud.

We’re not boring classics — we’re elevated classics. Our designs blend vintage charm and modern romance, creating silhouettes you’ll want to wear now and treasure for years. Each piece is crafted responsibly with high-quality materials and ethical manufacturing practices — because beauty should always come with integrity.

Thank You

If you’re new to Lulu & Evie, welcome. If you’re a returning friend — thank you for continuing to support a woman-owned, family-inspired business.

With every piece you wear, we hope you feel a little more yourself — confident, graceful, and unforgettable.